Are you tired of spending money on marketing and not getting any results? Do you want to market your business and ensure viewers remember your services?
Corporate video production is the best way to get viewers' attention in this social age. By creating engaging video content for social media, we can stand out. Studies show that video ads are more memorable than written content, as people can recall the stories in a video better than a list of facts on a blog.
A study by the Motion Picture Association of America (2007) showed that, on average, the typical American spent 38 hours watching television and movies, 18 hours listening to music and radio, and 8 hours reading newspapers, magazines and books. Their study also showed that 58% of Americans spend on television shows and movies, 23% on books, newspapers and magazines, 13% on the internet, mobile content, video games etc and 6% on recorded music.
Other studies show people remember 10% of what they hear, 20% of what they read and 80% of what they see.
Combining the above two leaves a compelling proposition - this is the time to shift how one should reach out to customers & consumers, and that’s where video marketing comes in. Video marketing is one of the most powerful instruments for reaching customers and consumers to improve visibility and increase market share. And that is why it is as critical to ensure a corporate video production as the product itself.
This article overviews video marketing and how it can elevate business with videos through strategic actions.
This comprehensive report states that people retain 95% of a message from a video compared to 10% from text. They also cite a study by Animoto, which says that 88% of respondents would engage with brands that have video content. https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf
The Power of Corporate Video Marketing
In the United States of America, video marketing is a $135 billion industry. While this indicates the power of video marketing, it also explains that businesses are investing heavily in creating impactful marketing videos and their distribution. Certainly, businesses are reaching out to their customers in a more engaging way through live streaming, augmented reality (AR), virtual reality (VR) and other interactive 360 videos, among others, since artificial intelligence (AI) tools have inundated people’s lives.
The video marketing trend has grown significantly. These have been further enhanced by the advent of service providers such as Facebook, LinkedIn, TikTok, YouTube, etc, over the last decade. In 2023, around 91% of businesses used video marketing, over 61% in 2016 - that’s almost a 50% increase!
Video marketing statistics show that out of all marketing media formats, video contributes the most in terms of return on investments (ROI), followed by images, which are a distant second.
The benefits of video content are beyond any debate in today’s highly digitized and social-media-engaged world. Nobody can deny the pervasive YouTube or TikTok presence in people’s lives. One will remain behind if the potential of this new universe is not leveraged!
Summarily, video marketing, along with professional video content, generates different advantages such as:
1) This encourages customers to engage more.
2) It enhances conversions and sales by improving SEO.
3) Mobile users appear to be attracted more to video marketing.
4) Customers feel products are more educating and trustworthy through video marketing.
Business leaders agree that the future of video marketing is on social media, and the best platforms for that are YouTube, Instagram, and TikTok, which are all video platforms.s.
A TikTok study found that the majority of users are millennials, and 37% of
they immediately buy a product after discovering it.
Businesses can capitalize on the market by posting regular, good, engaging videos.
The Need for Professional Video Creators
After understanding the importance of video marketing, the question arises of whether to hire professionals or to do it yourself (DIY).
DIY is excellent for those who are just starting or have very little viewership, as they will be learning and will take time.
However, the cons of DIY are very high for businesses that want to market their products and services. Their reputation is attached to the story they tell viewers through video. Suppose the storytelling in the marketing is not good, or the videos are of poor quality or have inappropriate content. In that case, viewers will be easily disengaged and might tarnish the company’s reputation. So from the very beginning, it's vital to understand the importance of quality video and learn how to brand your story through video.
Make Impactful Marketing Videos that fit your business needs.
https://www.ginafontana.com/video
You can check out one of our cinematic, corporate videography in the above link. In this video, the company shows off its services and the feedback it has received from clients. This shows how their clients trust their services.
Based on the video's target audience, we can help you figure out how it should be presented, like the cinematography, editing, etc.
Impactful Marketing Video Production Process: Conceptualization to realization.
You can expect much from the video production process when working with Gina Fontana Photography Services. We start with pre-production planning, where our team consults with you to understand your requirements and plan photoshoots accordingly. We also give you complete suggestions based on our experience. Once the content is created, we provide revisions if you need to make any last-minute changes. We'll also handle post-production editing, including any last-minute revision requests, so you can be sure you'll get a video you're happy with.
Measuring Returns: Monitoring the Success of Your Professional Video Content
Once we get a hang of your budget, we’ll start brainstorming ideas for your video. We provide impactful marketing videos with state-of-the-art videography, photography equipment, and techniques. We'll work with you to determine what you want to achieve with your video and how to reach your target audience. We won’t leave you hanging after creating your video, either. We’ll track its performance to see how many views it gets, its engagement with viewers, and the lead generation it creates. We’ll also check website traffic to track impactful marketing video performance.
Corporate Video Production - Conclusion
Professional video content isn't a luxury, and it's a weapon. Sharpen your brand's edge with impactful marketing videos and razor-sharp execution. Crush your competition. Hire us.
To contact us for professional video content production, visit our website at https://www.ginafontana.com/ for more information.
FAQ
Corporate Video Q&A:
Q: How much does it cost to shoot a corporate video?
A: The cost of a corporate video can vary widely depending on several factors, including:
1) Video length and complexity: A short, simple video will cost less than a longer, more elaborate one with animations, special effects, or live-action filming.
2) Equipment and crew: Hiring professional videographers, actors, and lighting technicians will increase the cost compared to a one-person operation.
3) Location: Filming on-site at your company might require permits and travel expenses, while shooting in a studio can be more controlled and cost-effective.
4) Post-production editing: The amount of editing, graphics, and audio work needed will affect the final price.
Generally, corporate videos can range from a few thousand dollars to tens of thousands or even more. It's best to discuss your specific needs and budget with a videographer to get a more accurate estimate.
Q: What is the purpose of a corporate video?
A: There are many purposes for a corporate video, such as:
Promoting your brand and company culture
Explaining your products or services
Attracting new customers and investors
Training employees
Showcasing your expertise and thought leadership
Engaging with your audience on social media
A well-crafted corporate video can be a powerful tool for achieving your business goals.
Q: What does a corporate videographer do?
A: A corporate videographer will work with you to understand your needs and goals for the video. They will then handle all aspects of the production process, including:
Pre-production: Scriptwriting, storyboarding, location scouting, equipment selection, casting (if needed)
Production: Filming, lighting, sound recording
Post-production: Editing, music, sound design, graphics, animation
Delivery: Providing you with the final video in the desired format
Q: What is the key message of a corporate video?
A: The key message of your corporate video should be clear, concise, and memorable. It should tell your audience what makes your company unique and why they should care about you.
Remember, your video should be more than just a sales pitch. It should be an engaging story that connects with your audience emotionally.